We believe color can make you happy.

We believe Mom was right. Applying lipstick can make it all better.

We believe in going from day-to-night.

We believe bad girls wear a lot of black eyeliner.

We believe chic can be cheap.

We believe being “on-the-go” should look stylish, never disheveled.

We believe a glossy lip can get you out of a parking ticket.

We believe a sensible clutch should hold your beauty essentials.

We believe a “Call Me” cocktail napkin note scribbled in eyeliner is sexy.

We believe you should be able to take your makeup on the plane.

We believe in looking fresh upon arrival.

We believe the “eyes” have it.

We believe if looks could kill, you should be well equipped.

We believe in getting more bang for the buck.